Tuesday, 17 February 2015

Primary and Secondary Personas

Primary Persona

Name: Ulla-Britt Andersen
Age: 68

Ulla-Britt Andersen is a kind, soft-spoken person with authority, who used to work as a teacher. She is currently 68 years old and have been retired for 3 years now and lives in a medium-fancy house about 20 minutes from central Stockholm. Her husband, Arne, died of cancer several years ago.

Ulla-Britt grew up in one of the more fancy suburbs to Stockholm. She was the youngest kid in the family and also the only girl. Her mom did not work, she was a stay at home mom. However, her dad worked as a teacher too, and it was from him that Ulla-Britt got the inspiration to become a teacher.

Ulla-britt and Arne had three kid together, two boys and a girl, and she now also have two grandchildren. She completely adores them. Elsa who is 7 years old and Daniel who is only 3.

After Arne died, Ulla-Britt felt that the big house became a bit empty. During this time her neighbours cat got kittens, and on a whim she decided that is was a good time to make room for a new member in the family. She named her new kitten, with fluffy grey fur Findus. Now, Findus is no longer a kitten anymore, but already 8 years old.

Now that Ulla-Britt is retired, she no longer have the noicy kids around her all day, and this makes her feel pretty restless. She tries to fill her days with different things to do to keep busy, for e.g. cleaning the house. She feels comfortable being occupied, and when she has to little to do, she often sits down and read a book or newspaper, solve sodukus and cross words. She thinks Scrabble is the best game ever invented.

Being this restless makes har always search for new things to learn. This is one of the reasons she likes museum so much. Even though it might be a subject she's familiar with she has the mindset that there are always new things to learn. This way she thinks of herself as pretty well educated.

Even though she likes to learn new thingsm she has never really put any effort into learning the new technology. She uses the computer if she has to. For ex to pay bills or send emails. And it’s basically only thanks to her previous job that she knows how to use google, word and have a limited knowledge of Power Point.

She does also have a smartphone, whith the main uses being calls and texts. Now in previous years she has learnt how to use the camera, in order to document all the adorable things her grandchildren do. The grandchildren are also the main reason that she has a facebook account, even though she's not sure how to use it.

Ulla-Britt speaks swedish, english and also spanish. She speaks enough spanish to move around in Spain without issues.


Secondary Persona

Name: José Lopez
Age: 64

José is a carefree, life-loving character currently working at a smaller company in Spain that he was one of the founders of, as a civil engineer. He is currently in charge of different projects of international character but sometimes he also takes on projects within the buisness development area.

José has grown up in a small rural town in the south of spain. Both of his parents were hard working, and rarely at home. As the oldest of 3 siblings he was often left in charge of the house when his parents were away. This taught him to work hard toward a goal in your life, but his parents also taught him that education is of utter importance.

Taking this to heart he worked heard to get a good education. Being a very social and generally happy person, he had a certain way with people and this naturally lead him toward the civil engineer career, mainly focusing on international relations.

José married quite young and due to his line of work, he and his wife travelled and moved around a lot. Later when they had kids they continued to travel. This resulted in his kids now living all around the world. José and his wife went seperate ways several years ago (on good terms). A few years later he went on a busness trip to Sweden and it was during this trip that he met Ulla-Britt.

The two has been a couple since then, and José regularly travels to visit her. He's starting to learn some Swedish, and Ulla-Britt knows some Spanish, but the nature of his work has made sure he's god with the English language so they mostly communicate that way.

Thankfull due to his high position in the company, he is now able to work only half-time in preparation for his retirement.

Having grown up doing a lot of physical work, Jose still doesn’t feel completely comfortable with sitting behind a desk all day. That being said, he loves all the new technology. Not only does he find it intriguing that the development has rushed forward in such short amount of time, he also loves that it makes his work a lot easier.

Keeping in touch (or getting in touch) with his international clients has become less of a problem over the years.

To let of some steam after a long day at work, Jose does wood-carving as a hobby. He also likes to take long walks but some days he just likes to relax in front of the TV.

José has the latest smartphone, and a laptop that he carries with him everywhere in case he needs to work or call one of his children. He's very at home with technology and likes to personalize both his computer and his phone. He is currently trying to teach Ulla-Britt how to use skype, so that they can talk more often :)

José speaks spanish and english and knows a few basic swedish words and scentences but not enough to move around in town.

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